London’s Unpackaged supermarket has it’s own BYOB policy – bring your own box.
Nowadays, most supermarkets offer organic or local products for the environmentally-conscious shopper. However, what are the options for consumers looking to reduce their carbon-footprint by cutting back on packaging? Efforts to reduce packaging are often limited to the ability to bring your own shopping bag.
The business plan:
Unpackaged requires customers to bring their own packaging – bags, boxes, old water bottles. Price is often determined by the weight of the amount of product you purchase or by the amount.
The visual identity of the business is sleek and minimalistic. The name ‘unpackaged’ also does a good job at summing up the idea behind the store. The store interior matches the logo and online visual identity – sleek and black with some rustic touches.
Why it works:
- The minimalist branding aligns with the business concept and prevents the store from becoming frumpy or hippy-esque
- The business concept places the emphasis on a new problem: the over-use of packaging
- There is no discrimination about the packaging brought in by the consumers – old water bottles and high-end Tupperware are equally accepted
- By allowing the re-use of packaging from other products (water-bottles, yoghurt tubs) the consumer can partly re-deem the excessive packaging policies of other companies